All About Women 2019

About
All About Women is Sydney Opera House’s feminists talks and ideas festival. It is designed to ask questions about gender, justice and equality. To look at the past, present and future of feminism.

Campaign objectives
For 2019, we wanted to create the best festival experience to date. We concentrated on our customer’s journey from their initial engagement to attending the festival itself.

Campaign solution
This was achieved by representing the festival’s attitude visually (read more about this here); ensuring brand consistency across all touch points; producing easy to understand and relevant content; and for the first time in the festival’s history, we created pockets of interactive experiences within Sydney Opera House for customers to enjoy between talks.

Finalist FOR the Identity, Brand expression category FROM AGDA Awards 2019

Completed at Sydney Opera House 
Worked with Aurelie Garnier, Kendl, Signwave Newtown, Special T

Campaign outputs
– Video
– Digital marketing collateral (microsite, social media content, EDM, online advertising)
– Print Marketing collateral (program, posters, Flyers, outdoor advertising)
– Onsite signage
– Onsite social activation area
– Staff uniform
– Merchandise (tote bag, pin badge)