All About Women 2019

THE CHALLENGE

How might we enhance All About Women’s customer experience?

All About Women (AAW) is Sydney Opera House’s (SOH) feminist talks and ideas festival. It is designed to ask questions about gender, justice and equality. To look at the past, present and future of feminism.

I was fortunate enough to have worked on All About Women 2018 and 2019 — the 2018 campaign aimed to establish a sub-brand for AAW that sits under SOH’s brand. So for 2019, we wanted to push the envelope further and concentrate on the overall customer experience from their first interaction with the brand / campaign to the leaving the festival itself.

ABOUT THE FESTIVAL

All About Women is Sydney Opera House’s feminists talks and ideas festival. It is designed to ask questions about gender, justice and equality. To look at the past, present and future of feminism.

OBSERVATIONS

RESEARCH

INSIGHTS

CUSTOMER JOURNEY

SOLUTION

My observation from the 2018 festival:
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