About
Starting in 2012, All About Women is Sydney Opera House’s feminists talks and ideas festival. It is designed to ask questions about gender, justice and equality. To look at the past, present and future of feminism.
Campaign objectives
All About Women 2018 focused on brand consistency and the customer’s journey on receiving information.
Campaign solution
We created building blocks for the festival’s brand that could be built upon in future years. We used the strength of the festival’s name to convey the plethora of information and showcase the diversity of events offered. We then segmented this diversity by theme to help customers navigate the festival.
Campaign results
The 2018 All About Women performed incredibly well. With an easier to understand brand, we exceeded expectations with significant increases across the campaign KPIs and metrics.
