The White Wedding Dress

Brief
Bendigo Art Gallery showcased a travelling V&A exhibition. They needed an identity that could extend from printed marketing materials and merchandising to the exhibition space itself, including the entrance area, exhibition walls and didactics.

Visual outcome
We created a wedding dress icon made out of lace to represent the intricate details of the garments on show. A modified typeface was also created representing the saying “tie the knot”.

Completed at Studio Round

Project Scope
– Branding
– Exhibition interior graphics
– Catalogue
– Merchandise (totes bag, tshirt, bookmark, badges, sticker)
– Print Marketing collateral (Print Advertisement templates, Outdoor advertisement)