PADDLE CATERING
Moodboard
Hand generated brand elements inspired by the land and weather was explored.
Hand generated typeface, inspired by the imperfect aesthetic of home cooked meals.
Brief
Clementine Brega started Paddle Catering from her love affair with food. She needed an identity that represents honest home cooked food, using seasonal and local produce only.
Visual outcome
The design direction is a combination of patterns, colours and typography reflecting the comfort and feel of an imperfect home cooked meal.