Mecca Beauty Election

About
Mecca Beauty Election is an annual campaign for beauty experts and customers alike to nominate and cast their vote on the best product(s) of the year within their categories.

Campaign visual
The graphic concept for 2015 is The Reveal. All products are wrapped hiding their identity, and just like opening a present, it is torn open to reveal what the beauty icons are. 

Completed at Mecca Brands
Worked with Earl Carter

Project scope
– Initial concepting
– Art direction
– Window design for all branches Australia wide
– Catalogue
– In store point of sale
– EDM design