GoPortable
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Brief
GoPortable creates a simple multimodal experience for commuters. It gathers real-time information from any type of public and private transport provider to be displayed on information monitors in public spaces.
GoPortable needed a brand identity and marketing tools that reflect the nature of the product.
Visual outcome
I wanted to create something easily recognisable as a journey
Being a product of Portable, I wanted to keep the thread to the existing brand. Using the same typography for GoPortable wordmark.
I wanted to convey commuting in a simple visual.
Using basic shapes to communicate a journey, direction and destination.