DANCE RITES 2018
FINALIST FOR THE IDENTITY, BRAND EXPRESSION CATEGORY FROM AGDA AWARDS 2019
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About
Dance Rites is Australia’s largest First Nation dance competition. It is a platform for Aboriginal and Torres Strait Island communities across Australia to gather, perform and share their cultural knowledge from one generation to the next, and from one community to another.
Campaign objectives
With this campaign, we wanted to help share and educate our audience of Australia’s First Nation’s culture.
Campaign solution
We showcased First Nation’s markings as the campaign visual and created A Guide to Dance Rites, which can be viewed here.